#Google analyics direct url how to

Over 30% of all sessions lack referral/medium information.

How would you start optimizing based on this data? This is fictional data of a German Ecommerce Store – traffic medium report. I usually set a custom alert to automatically monitor changes in this (not set) value. The higher the (not set) value the more difficult my data analysis becomes. In this case I want to minimize the (not set) value.

To overcome technical hurdles with their content structure.

To enable holistic navigational analysis and optimization.

You can do this by closely analyzing the “ page value” metric.

To give them a holistic overview of content performance in relation to success events (conversions).

When I set up content grouping for my clients, I always like to include a site-wide content grouping. On the other hand, the (not set) value in content grouping can be a real issue. The value of 45% is not an issue here as you can never allocate all pages and pageviews to a product category content group.

Better analyze the product categories as a whole.

In this case Google has configured a content grouping to: I am a huge advocate of leveraging Google Analytics Content Groupings for in-depth content analysis. I will share three examples with you so that you can better understand the impact of this value. How it Negatively Impacts Your AnalysisĪs mentioned before, the (not set) value doesn’t have to be an issue, but unfortunately it often negatively impacts your data and analysis. (Not set) is usually found in many different dimensions and in some cases it is troublesome and in others it’s not. It actually hurts the usefulness of your stats. The (not set) label simply doesn’t tell anything valuable you can use in your analysis or decision-making process. When it comes to reporting and analysis, (not set) values can be a real pain. This is especially true if data plays a crucial role in your decision making process. You don’t need 100% accurate data to improve your business, but you should always strive for the highest data quality possible. As we all know, our Analytics world is not perfect. In a perfect world your data is 100% accurate and reliable.

How it Negatively Impacts Your Analysis.

#Google analyics direct url how to

You will learn how to automatically detect issues including best practices on how to effectively deal with them. In this blogpost I will share all details about (not set).

The difficulty is that the reasons for (not set) appearing as a dimension value vary according to the report and dimension. (Not set) is a name that Analytics uses when it hasn’t received any valid information for the dimension you have selected. Note: some of the links on this page are affiliate links. Are you bothered with (not set) values in Google Analytics? One of the measurement issues I often discover in my Google Analytics audits are related to (not set).